The Liberals have had a hard time winning votes in Canada’s most populous province.
The latest poll from Angus Reid and Nanos shows the Liberals holding just a single seat in the provincial election that begins Sunday, and are projected to lose more than half of the seats they control in Quebec.
But the party is trying to get some traction in the rest of the country.
Liberal leader Justin Trudeau and his cabinet are trying to appeal to people who might be attracted to the Liberal Party’s brand of progressive politics.
And they’re trying to do it with the words they use.
The Liberals are using words like “progress” and the words, “liberal” and their slogan “make change happen.”
They’re trying, they say, to appeal not only to people of colour, but also to people in other minority groups.
And Trudeau is using those words as part of his campaign pitch.
“I think that it is really important to be able to articulate what we stand for, what we believe in, and what we intend to deliver,” Trudeau said Monday on CBC’s Power & Politics.
Trudeau’s Liberals are looking to win seats in a number of ridings in Quebec and Ontario, and in some other regions.
In the province of Quebec, they’re doing better than they were in the 2014 election, according to the latest poll by Angus Reid Research.
Trudeau is polling at 45 per cent in Quebec, according the latest Nanos poll.
In the other provinces, where Trudeau’s party is struggling, Trudeau is at 36 per cent.
In Ontario, where the Liberals are doing well, he’s at 37 per cent, according Nanos.
But Trudeau has a tough road ahead in his campaign to win support from those who might not have otherwise made up his support base.
In Quebec, he won just 28 per cent of the vote in the 2016 election.
In Canada, Trudeau’s support is a bit more fragmented.
He won 28 per to 27 per cent support in the province, according an Angus Reid poll.
That’s down from the previous poll in the same province, in which he was polling at 31 per to 32 per cent last time around.
In Ontario, Trudeau trails well behind the NDP and Conservatives, both of whom are polling around 30 per cent each.
In Atlantic Canada, where Ontario is the largest province, Trudeau has the support of 29 per cent to the Conservatives’ 25 per.
Trudeau won’t win all of his support in Atlantic Canada.
But he’s still ahead of the Conservatives, according a Nanos Poll conducted last month in that province.
Nanos found that Ontario is where Trudeau will do best, with his support increasing in the region from 33 per cent the previous time he ran.
But in Atlantic and Northwest Canada, he trails, according Trudeau’s campaign.
Trudeau also trails in Ontario and Quebec, which are the two other provinces where he is trying, according his campaign.
In Quebec, the Liberals have a big advantage in Quebec City, where a majority of the population lives.
In Montreal, where his party is doing well and where the Conservatives are doing better, the party has a big lead, according Toomey’s campaign manager, Daniel Charlebois.
He said the Liberal brand is resonating with a lot of voters in Quebec who have not previously supported a political party.
“There’s a lot more of them, but I think that they’re still quite isolated from the political establishment, and they’re also quite isolated in Quebec,” Charlebousis said.
The Liberals are hoping to draw on that base, he said.
The Liberal campaign in Quebec has also been trying to reach out to voters who are more likely to be working class and people who don’t speak English.
They are also hoping to appeal more to people without a college education, and older Canadians.
In Montreal, Trudeau will focus on building support among those who have been in the labour force for a long time.
His campaign is also trying to draw people into the Liberal cause.
Charlebonis said that Trudeau is also making an effort to attract younger people who have come of age during the last couple of decades.
And the Liberals also have been trying in the last few weeks to build a stronger base of support among young people.
But Charlebos said there’s no doubt that the Liberal party is facing a tough challenge in Quebec as the party’s numbers drop and it’s struggling to build up support among younger voters.